Coinbase Global ( COIN-US ), the largest cryptocurrency exchange in the United States , announced on Monday (10th) the launch of a new platform that allows individual investors to purchase tokens before they are officially listed on the exchange. Blockchain startup Monad will be the first project to issue its tokens through the platform next week.
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Coinbase Global ( COIN-US ) rose 2.84% to $317.93 per share on Monday, bringing its year-to-date gain to 23.61%.
As retail and institutional interest in digital assets grows and trading activity increases significantly, established players are actively expanding their services in hopes of capturing a share of the multi-trillion dollar crypto market.
Coinbase points out that new token issuers often face challenges such as insufficient liquidity and difficulty in reaching real users, and the new platform aims to improve token circulation.
Coinbase stated that the new platform is expected to conduct approximately one token sale per month, with allocation ratios determined by an algorithm. Investors can submit their requests during a one-week subscription period, and the tokens will ultimately be allocated by an algorithm to improve accessibility and fairness. Investors must complete registration and compliance review, and pay with USD Coin (USDC), a stablecoin pegged to the US dollar.
Meanwhile, blockchain projects applying to issue tokens through the platform will be evaluated based on factors such as market attention, founding team background, token economic structure, and release plans. Initially, the platform will be open to retail investors in most parts of the world, with plans to expand its reach further in the future. Coinbase also plans to gradually include projects participating in the platform’s token issuance into its trading platform.
Coinbase’s Head of Trading, Scott Shapiro, stated that the new platform will provide a more professional and secure channel for purchasing tokens, while also implementing investor protection measures to prevent rapid sell-offs or short-term arbitrage by investors. For example, if an investor sells tokens immediately after acquiring them, their subsequent allocation in token sales will be limited; furthermore, issuers and their related parties will be subject to a six-month lock-up period.
This move will give US investors another opportunity to participate in public token sales since 2018. The Initial Coin Offering (ICO) boom of 2017-2018 saw a large number of startups raise billions of dollars with only white papers and no mature products. However, the subsequent collapse of the crypto market, coupled with frequent fraud and regulatory attention, led to a significant reduction in the number of tokens issued.
Coinbase plans to add more features to the platform in the future, including limit orders and higher allocation ratios for issuers’ target users.