![图片[1]-Binance appoints Jeff Li as VP of Product: Driving the adoption of cryptocurrency and Web3 applications.-OzABC](https://www.ozabc.com/wp-content/uploads/jeff-750x375-1.png)
The two-day Binance Blockchain Week Dubai 2024 conference was held in Dubai from Wednesday, October 30 to Thursday, October 31. Binance, the world’s largest exchange, announced yesterday (30) the appointment of Jeff Li as its new Vice President of Product. He will focus on expanding and enhancing Binance’s product portfolio to ensure that it remains at the forefront of shaping the future of blockchain and Web3.
Jeff Li’s background
Jeff has over 16 years of combined experience in Web2 and Web3 product leadership and software engineering. Most recently, he served as Vice President and Global Head of CeFi Products at a major cryptocurrency exchange, leading its global product team to develop a range of centralized financial products in areas such as growth, retail/institutional, and artificial intelligence (AI).
Prior to this, Jeff served as Director of Product and Global Head of TikTok Money and Compliance Platform at TikTok, overseeing the product management team and collaborating with other cross-functional partners to drive large-scale growth and revenue. His extensive background also includes product development and software engineering roles at globally renowned companies such as Instagram, Twitch, and Oracle.
Binance CEO Richard: Jeff is the ideal person to fulfill Binance’s mission.
Binance CEO Richard Teng warmly welcomed Jeff to the company, noting that he brings extensive product development experience from the world’s leading technology companies.
Throughout his career, Jeff has consistently demonstrated his ability to deliver innovative solutions in rapidly changing and emerging industries, making him the ideal candidate to fulfill our (Binance) mission.
We are delighted to have him drive product development and help us continue to bring industry-leading products to the global cryptocurrency community.
During his tenure at Binance, Jeff will oversee and manage Binance’s global product and design teams. This includes all aspects of Binance’s broad product portfolio, from product and design strategy, roadmap, and development, spanning trading and payments to Web3. His focus will be on ensuring Binance stays true to its commitment to developing products that enable mass adoption of cryptocurrencies and lower the barriers to entry for Web3 technologies.
Jeff Li: Joining Binance was a natural choice for me.
Jeff, Binance’s VP of Product, stated that throughout his career, his primary motivation has always been creating innovative products that are both exciting and beneficial to people. This passion made joining Binance a natural choice. He expressed surprise, saying:
I am impressed by Binance’s ability to build a broad blockchain ecosystem in just seven years while adhering to a user-centric philosophy in everything it does.
Given that global cryptocurrency adoption is still below 10%, I recognize that there is still much work to be done to realize Binance’s vision of increasing global financial freedom.
Furthermore, I aspire to be part of Binance’s exceptionally talented team, helping the industry grow, discovering new use cases, and benefiting more users worldwide.
Furthermore, Jeff affirmed the potential of blockchain to transform our daily lives:
The combination of blockchain with emerging technologies such as artificial intelligence has the potential to significantly improve financial services and transform our daily lives. As an industry leader, Binance’s unique position enables it to unlock this potential and demonstrate its benefits to users.
Our goal is to achieve this by continuously building industry-leading products that are easy for both new and experienced users to understand and use, making everyday applications of cryptocurrency and Web3 more seamless.
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